Software consultant · Marietta, Georgia
Northvalley Intelligence is a software consultancy in Marietta, Georgia: web and mobile applications, custom integrations, agentic applications, and data science and data cleansing, for organizations anywhere in the United States. For local service businesses we also do the lead-path work: getting found, converting interest, and cleaning up the work after someone reaches out.
Workflow assistant
Chat first, then schedule
Where should we start: getting found, converting leads, or cleaning up the work after someone reaches out?
Write it the way you would explain it to a person.
Capabilities
Northvalley Intelligence is a software consultancy with three services: software development, agentic applications, and data science, machine learning and data cleansing. We design, build and integrate software for organizations that need it to work with the systems they already run. We work with clients anywhere in the United States, remotely from Marietta, Georgia.
Browser-based applications, the phone apps (iOS and Android) that share their backend, and the services behind them: accounts, payments, data, reporting.
Proof
Smart Cash Sheet: a personal cash-flow app on the web with iOS and Android apps that share its backend. Northvalley runs its engineering: bank-data import, subscriptions and billing, and the release process. See Client Work.Related reading Part 6: The Artist and the Algorithm: An Unlikely Friendship
Software that connects to the systems you already use — external APIs, vendor platforms and line-of-business systems — and puts their data to work in one place.
Proof
For Canon Insurance Advisers: a retention board that surfaces policies at risk of lapsing before they end.
Related reading Part 5: Scope Creep During the AI Age
Software agents that take actions inside a business's own systems, with voice and chat front ends and agent-callable backends (MCP).
Data cleansing, entity normalization and matching, ontology, ranking and search relevance, and machine learning models, on messy real-world data.
Proof
Founder Ferosh Jacob, Ph.D.: at CareerBuilder (2013–2015), a machine learning-based school and company normalization system and candidate-profile matching across data sources; at The Home Depot (2015–2021), machine learning ranking models, a search-evaluation framework and a product ontology; at Genuine Parts Company (2024–2026), catalog, search and discovery with generative AI and classical machine learning; publications since 2010, including the 2016 Springer chapter "Data Science and Big Data Analytics at CareerBuilder".Related reading Self-Learning Agent-Based Retail Search, Part 1: Why Retail Search Is Harder Than It Looks
Adapting open-source language models to a specific task, trained and run on local hardware (GPU or CPU) so data stays in-house.
Proof
A published experiment by the founder: a LoRA-tuned Llama-3.2-3B and a fine-tuned cross-encoder that grade e-commerce search relevance, both ahead of the prompted baseline on two public datasets; presented with Jiho Noh (Kennesaw State University) at SCD 2026.
Related reading CPU vs GPU battle, Round 1: adapt the generalist, read the logits
Agent-native service delivery
A customer asks ChatGPT for a house cleaner near Woodstock, Georgia. Instead of a list of names, Medina Clean answers for itself: whether it covers the address, what it costs, and a request that lands with the owner. Rosa confirms every job.
An unedited 55 seconds recording: service area, a $150 starting estimate from their own pricing rules, a booking request marked pending review, and the same request answered in Spanish.
Northvalley runs the same kind of surface it builds for clients. Add it to your assistant and you can ask what we do, request a website assessment, or ask for a consultation without leaving the chat.
https://northvalleyintel.com/mcp
Requests come to us for review. Nothing is scheduled or confirmed automatically.
Claude
Settings → Connectors → Add custom connector → paste the URL.
ChatGPT
Settings → Connectors → Advanced → Developer mode → paste the URL.
Gemini
Connected apps → add the URL.
Client Work
Public proof from real work. The first card is a product whose engineering Northvalley runs; the rest are customer-facing systems for local businesses: clear offers, trust signals, quote paths, and the first pieces of a larger workflow.
Web and mobile application engineering
Smart Cash Sheet
A personal cash-flow app on the web, with iOS and Android apps that share its backend. Northvalley runs its engineering: bank-data import, subscriptions and billing, the safety rules around its in-app money coach, and a release process with a staging environment and scenario tests before each production release.
Local service presentation
Terri Hitzig
A clear public presence for catered afternoon tea experiences, custom pastries, events, service areas, and quote requests.
Lead intake, operating foundation, and assistant reach
Rosa Medina
A bilingual service-business platform that connects public trust, appointment requests, guided estimates, reviews, and future scheduling support. Customers can now also check the service area, get a starting price, and request a cleaning from inside an AI assistant, with the owner confirming every job.
Local landmark and customer convenience
James Jacob
A practical local business presence around store trust, selection, drive-through convenience, hours, directions, and direct calling.
Expertise-led positioning
Clarity Mesh LLC
A focused professional services presence that explains architecture, modernization, cloud, data, search, and delivery expertise.
Service reference and quote support
C&J Welding and Fabricating, Inc.
A practical reference page that helps welding and fabrication customers identify material shapes before a quote conversation.
Insurance practice presence and client retention
Canon Insurance Advisers, LLC
A public website for a Georgia insurance practice covering trucking, home, auto, and life lines, with a clear path from a coverage question to a quote conversation. Alongside it, a retention board that surfaces policies at risk of lapsing, including pending cancellations, non-renewals, and steep renewal increases, so the agency can reach the client before the policy ends rather than after.
Complimentary evaluation for a Cobb County nonprofit
The Center for Family Resources
A complimentary website and experience evaluation for a Marietta nonprofit serving families facing housing loss, along with a set of Google Business Profile photos to help neighbors find and recognize them.
Website rebuild and assistant reach
Horizon Pet Waste Solutions
A one-person pet waste removal business had a single Google Sites page. We rebuilt it as a fast, plain-spoken site: plans with starting prices, a service-area page for the towns he serves, articles answering the questions customers actually search, and a quote request that reaches his inbox. The site also answers AI assistants directly — plans, pricing and service area — and can prepare a quote request for the owner to review. Nothing is booked without him.
What Clients Say
Website Genius
You are making my dream come true.
For local businesses
A clearly labelled commercial line alongside the software work. We look at the full path for a local business: how customers find you, what makes them reach out, and what has to happen behind the scenes to serve them well.
Common service businesses we support
We look at how customers discover the business through Google, AI search, referrals, local content, and service-area pages.
We make the next step clear, capture the right details, and help move people from interest to consultation, estimate, booking, or sale.
We organize follow-up, scheduling, customer information, team handoffs, and repeated work so the business can keep up.
Where most engagements start
Review how nearby customers and AI answer engines find, understand, and trust the business, then show where the path from interest to contact breaks down.
Northvalley built and operates this product: an automated analysis of a business's public pages, combined with search-demand and local-ranking data, delivered as a scored report. A one-page teaser is emailed free. The complete assessment is a paid engagement.
Advertising
For the local businesses and non-profits Northvalley manages, we plan, launch, run, and report on Google Ads campaigns — Search and Performance Max — all under Northvalley's own Google Ads manager account. It is a service we deliver for our clients, built on our own internal tooling.
We build, run, and report on Google Ads Search and Performance Max campaigns for the client accounts linked under our Google Ads manager account.
We use Google Keyword Planner data — search volume, competition, and top-of-page bid ranges — for specific local geographies such as Cobb and Douglas counties, GA, to plan campaigns and advise clients on where real demand is.
This runs on Northvalley's own internal tooling built on the Google Ads API. The data is used only to run and advise on the accounts we manage — never resold or redistributed.
Getting Started
Every engagement starts with a conversation with the founder, then a written scope with acceptance criteria. For a local service business, the Website Growth Assessment below is the usual first step.
Website Growth Assessment
This is not a generic SEO score, security scan, or technical website doctor. We look at the public signals that matter when a nearby customer is deciding who to call, trust, or ask for a quote.
The teaser report gives a short read on local visibility, trust, AI-answer readiness, and the path from interest to lead. The complete paid assessment includes the evidence trail, page-level findings, scoring logic, and a prioritized fix plan.
Focused on Cobb, Paulding, and Douglas counties.
Checks whether public pages are clear enough for answer engines.
Looks for trust proof, calls to action, and contact friction.
We email the one-page teaser instead of showing the full report in the browser. Public website pages only.
Plain Answers
We write the site so people and answer engines can understand who we help, where we work, and what kind of problems we solve. That is part of the work we help local businesses do too.
Northvalley Intelligence is a software consultancy in Marietta, Georgia with three services: software development (web and mobile, custom integrations), agentic applications, and data science, machine learning and data cleansing. For local service businesses it also improves the path from being found, to converting leads, to running the work.
We focus on practical service businesses such as cleaners, plumbers, HVAC companies, electricians, landscapers, restoration teams, consultants, realtors, and field-service operators.
Software consulting is done remotely for clients anywhere in the United States. Local assessment and marketing work is focused on Cobb, Paulding, and Douglas counties, including Marietta and the surrounding Atlanta metro service areas.
The assessment is not a generic SEO score, security scan, or technical checklist. It looks at whether nearby customers and AI answer engines can understand the business, trust it, and take the next step.
The assessment reviews local visibility, AI-answer readiness, trust proof, service-area clarity, calls to action, contact friction, and the lead path from interest to follow-up. That helps us see where better workflow, automation, or custom software could actually help.
We email a one-page teaser report. The complete paid assessment includes page-level evidence, exact missing signals, scoring logic, and prioritized fixes.
Yes. We build agent-native service surfaces so a customer can ask an assistant whether a business covers their area, what a service costs, and to request a time, and have that request reach the owner. The assistant submits a request; the owner reviews and confirms it. Medina Clean, a bilingual cleaning service near Woodstock, Georgia, runs this today.
Marietta / Atlanta — see service areas
For operational businesses ready to modernize workflows and knowledge systems with practical AI.
